Members of the Sustainable Branding Collaborative
Rich Bruer
If there’s one thing Rich Bruer has learned over the years in branding, it’s this: Making a promise is not the same as keeping it. A sustainable brand is not just a promise; it’s a promise kept. Rich formed the Sustainable Branding Collaborative to help 
businesses define a distinct, relevant brand — and then live it. The Collaborative extends the support his firm provides to businesses and organizations whose programs, products and services contribute to a sustainable future — environmentally, socially and economically.
Previously, Rich co-founded McClenahan Bruer Communications, a high tech marketing communications agency in Portland, Ore. He and Kerry McClenahan built the firm into one of the leading tech agencies on the West Coast. Rich sold to Kerry in 2006 to take his work into sustainability. He is current board chair of the Northwest Earth Institute and recent past chair of the Sustainable Business Network of Portland. He holds an M.S. in journalism from the University of Oregon. He’s always looking forward to his next cross-country bicycle trip.
Eric Brody
Eric Brody’s work with large corporations and small start-up companies proves that doing the right thing for the environment and society can provide a competitive advantage. As founder and principal of Shift Advantage, Eric offers a range of services, including benchmarking carbon, energy, water, and solid waste and tracking 
improvements,creating sustainable products and packaging, transforming operations and infrastructure, creating socially and environmentally responsible supply chains, enabling cultural shifts, and communicating programs and initiatives to media, employees, supply chains, customers and the public.
Eric was previously the sustainability business integration manager for Nike for seven years and sustainability manager for Nau, a technical outdoor and urban clothing company recognized for its innovative sustainability practices, for three years. Eric has also actively participated in numerous working groups, organizations and voluntary programs to develop tools, conduct research, provide content expertise and cultivate change throughout industry. He earned a B.S. in environmental science from Willamette University.
Martha Brooke
Martha Brooke envisions a future in which customer experiences are uniformly informative and easy while reflecting the brand and sales objectives of companies. Toward this end, Martha plays an active role in client programs, providing account oversight and often leading in the delivery of findings presentations. She also evangelizes the importance 
of rigorous customer experience measurement by holding top-rated workshops for professional organizations such as the Society of Consumer Affairs Professionals (SOCAP) and the Market Research Association. She is certified by the Association for Operations Management (APICS) in Project Management and Blackbelt Six Sigma. Martha enjoys nothing more than figuring out how to deliver a better customer experience based on scientific facts.
Martha founded Interaction Metrics in 2004. The firm works in a variety of sectors and counts among its clients GE CareCredit, Abercrombie & Fitch and ProFunds/ProShares. Martha previously managed customer programs for The Seattle Weekly, LiveBridge, Food.com, Rosen-Brown Advertising and Lucy.com.
Yvonne Chang
From dance to the fashion industry to management consulting and ecopsychology, Yvonne Chang draws on an enormous diversity of experience in her professional life. She brings it all with her to Yvonne Chang Consulting, where she specializes in strengthening organizational identity, human development transformation, deep self-ecology and social system 
technologies that support sustainability transitions.
Yvonne previously co-founded KOAN BV, a Dutch management consulting firm on the leading edge of organizational transformation and culture revitalization. At KOAN, Chang led successful projects in executive development, culture change, professionalization for young executives, leadership coaching and team-building for corporate and government clients in the Netherlands.
Earlier in her career, Yvonne worked for Levi-Strauss where she was a member of the merchandising team leading the introduction of the company’s hugely successful Dockers Brand. Recently, Chang completed her M.A. in EcoPsychology at Naropa University. She is drawing on this cutting-edge body of knowledge to develop “sustainability literacy” programs for business. Yvonne also holds a B.A. in Theater Arts and Dance from the University of California, Santa Barbara.
Yvonne’s ideal cornucopia of life’s pleasures is 5-Rhythms dance and Gyrotonics for a body work-out, Northwest and European cuisine for tantalizing the palette, mixing modern art, good friends and soaking up the vibrancy of the Tuscan landscape for the heart.
Thomas Joseph Doherty
The leading-edge work of business psychologist Thomas Joseph Doherty has gained international media attention, including The New York Times magazine. Thomas uses his expertise in the psychology of sustainable identity and behavior change to help triple-bottom-line businesses promote internal brand identity, productivity and profit. Thomas’s 
services include expert 1:1 consultation for leaders and selected change agents. Thomas also provides a flexible on-site personal sustainability group training that aligns employees’ beliefs and values with the organization’s mission and brand. By creating insight, compassion and empowerment at all levels, Thomas helps sustainable businesses live their brand.
Thomas holds a BA in English from Columbia University and received a doctorate in psychology from Antioch New England Graduate School in 2002. He operates Sustainable Self, LLC and teaches environmental and counseling psychology at Lewis & Clark College and business development at Pacific University. Before pursuing his doctorate, Thomas worked several years in the western US as a wilderness therapy expedition leader, river rafting guide in Grand Canyon, environmentalist, and challenge course facilitator.
Michael Midghall
The original objective for Michael Midghall’s eight-year old Fusion MR was simple – use the best market research techniques to help clients design new products that fuse with target markets. A foray into depth interviews, observation and 
online surveys (including conjoint analysis) resulted in a series of concept test, market sizing and product/service optimization projects. In 2005 the firm began targeting more eco-sustainable solutions, and in 2009 the scope was expanded to assessing brand values by measuring brand equity. These new capabilities, combined with stakeholder input,can provide clients with a complete picture of the market impacts resulting from potential and realized sustainability actions. Aided by these insights, clients create a clear link between sustainability progress and financial performance improvement.
Michael holds a B.S. in electrical engineering from the University of Massachusetts and an MBA with marketing and new venture analysis concentration from the University of Tennessee. In his free time, he can be found on the mountain snowboarding, at the beach surfing or on the links golfing.
Michael Tevlin
Michael Tevlin is a writer and communication strategist who helps progressive organizations build relationships and inspire support. His approach cultivates the power of words and stories to move people to think, to feel and to act.
A native of New York and the grandson of Irish immigrants, Michael’s career spans more than 20 years of professional experience in journalism, corporate communications, agency and independent creative work in numerous sectors,including energy, education, financial services, urban development, the environment, technology, health care, government and non-profits. He embraces sustainability practices in his business and life and actively seeks clients who are committed to building a more sustainable economy.
Prior to forming Tevlin Strategic Communication, Michael was communications specialist for Portland General Electric. He received an M.A. in journalism from the University of Oregon. When not hard at work, he can be heard singing and playing guitar for the Back Alley String Band, working on his novel, riding his bike, or anything to get him outdoors and in nature.
Justin Yuen
Justin Yuen conceived his firm FMYI out of passion for sustainability and an interest in how advances in technology can help lessen our impact on the planet while positively affecting society. Before founding FMYI in 2004, Justin had a successful career at Nike where he oversaw sustainability business integration as a senior manager in 
corporate sustainable development. Prior to that role, he was the company’s head of footwear quality for the Europe/MiddleEast/Africa region based in the Netherlands.
Justin is deeply involved in the sustainability community. He is currently co-chair of the City of Portland/MultnomahCounty Sustainable Development Commission and board chair of The Natural Step Network. He also serves on the board of directors of the Portland Parks Foundation, the Northwest Earth Institute and Portland State University’s Center for Global Leadership in Sustainability. Justin has completed courses in the Executive Education Program at the Columbia University School of Business and holds a B.A. in International Studies from The Johns Hopkins University.
