Comments on: Looking for the brand among all the branding http://www.rbruer.com/looking-for-the-brand-among-all-the-branding/ Branding, Messaging, Storytelling for the Good Guys. Sat, 14 Aug 2010 11:54:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Korchnak http://www.rbruer.com/looking-for-the-brand-among-all-the-branding/comment-page-1/#comment-55 Peter Korchnak Fri, 05 Jun 2009 19:52:28 +0000 http://www.rbruer.com/?p=483#comment-55 Right on, Rich. Branding tools sometimes do tend to overshadow the brands they're supposed to communicate. Using all the cool tools and shiny objects out there in branding, it becomes hard to keep in mind what they're for. Tool/tactic-driven marketing seems to be on many bloggers' minds these days. Paul Isakson, Todd Defren, and Katya Andresen are just a few whose post on a related note I've read in the past few days. And following our conversation the other day I also contributed a post of my own... Right on, Rich. Branding tools sometimes do tend to overshadow the brands they’re supposed to communicate. Using all the cool tools and shiny objects out there in branding, it becomes hard to keep in mind what they’re for.

Tool/tactic-driven marketing seems to be on many bloggers’ minds these days. Paul Isakson, Todd Defren, and Katya Andresen are just a few whose post on a related note I’ve read in the past few days. And following our conversation the other day I also contributed a post of my own…

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