New discussion course for business sustainability

Sustainability is a huge topic. And many feel it lacks a clear definition. No wonder so many businesses that want to do the right thing don’t know how or where to start down the sustainability path.

Enter the nonprofit Northwest Earth Institute, based in Portland, Ore. NWEI has answered the call of businesses and other organizations looking for a way to start — or perhaps kick start — sustainability initiatives. NWEI’s response is a new discussion course designed specifically for the workplace, called “Sustainable Systems at Work.”

In the interest of full disclosure, I am on the NWEI board. As someone who’s participated in previous NWEI discussion courses, I can vouch for the power and inspiration in the model of peer group learning used by NWEI.

Each of NWEI’s courses takes a grass roots approach to sustainability, consistent with the Institute’s mission of “Inspiring people to take responsibility for Earth.” The previous seven courses offered by NWEI are designed to inform and inspire people in support of individual behavior change. The new workplace course is tailored to empower groups of employees at all levels to create or support sustainability projects or programs within their business. This bottoms-up approach creates employee champions for sustainability, as well as employee buy-in for environmental or social initiatives already in place.

Over a course of five sessions (60-90 minutes each, typically one session per week), employee groups will:

  • evaluate the current economic model and consider the case for change
  • examine the concept of sustainability from an organizational perspective
  • evaluate principles and frameworks for guiding a vision
  • identify tools and strategies for implementing a framework
  • develop an action plan to advance organizational change

The course book, produced in cooperation with The Natural Step Network, contains articles and excerpts from experts and authors on business and workplace sustainability. The readings and companion discussion questions and exercises are designed to move employees quickly from learning and conversation into action. Mike Mercer, executive director of NWEI, says it’s all about engaging employees from the ground up.

Most organizations are launching sustainability initiatives from the top down, which they should. However, for culture and practices to change within an organization, employee commitment is a must. We believe innovation at its best occurs at all levels, and is driven by shifts in thinking. Our programs drive just that.

So if your business or some business you know is looking for a door into sustainability or the key to unlocking employee passion for sustainable change, get in touch with NWEI. They can help.

July 24th, 2009

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