Sustainable Branding Collaborative Services
Our Sustainable Branding Collaborative offers a comprehensive range of services across branding, marketing, organizational development, sustainability and marketing research. We know each company is different, so we customize and scale our services to meet your specific branding objectives, budget and timetable.
We deliver services through our proprietary 4D Branding methodology. The three primary outcomes of this approach are:
- An objective assessment of your business
- A distinct, relevant brand identity
- The tools and training to operationalize your brand
Associated with each of these outcomes are numerous services and benefits that we tailor to suit your exact needs:
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An objective assessment of your business
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Services
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Benefits
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- Customer and key stakeholder perception surveys
- Customer interaction auditing
- Employee surveys
- Organizational culture evaluation
- Competitor analysis
- Sustainability evaluation and benchmarking
- Executive interviews
- Brand gap analysis
- Findings presentation
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You’ll understand:
- Who your business is today through the eyes of your customers, employees and other key stakeholders
- How customers evaluate you and competitors on issues they consider most important
- How ready your organization is for brand identity change
- How competitors position themselves
- How effective your customer touchpoints are
- Where you fall along the spectrum of sustainable business practices
- The implications of these findings on your choices for building a sustainable brand
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A distinct, relevant brand identity
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Services
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Benefits
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Core services:
- Brand charrettes
- Brand identity statement development
- Brand architecture development
- Brand management training
- Brand introduction planning
Extended services:
- Vision workshop
- Change-readiness training
- Executive 1:1 coaching
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You’ll reach a shared understanding of:
- Why your firm exists
- Who you want it to become
- How you want others to experience it
- What makes it competitively distinct
- What makes it most relevant to your customers, employees and other key stakeholders
- How to own and manage your brand and deliver on its promise
- How to express your sustainability values through your brand while preventing “greenwashing”
Your new brand identity — once embraced across the company — will:
- Instill employees with a renewed sense of shared purpose and direction
- Deliver a consistently meaningful and satisfying experience for your customers
- Separate you from your competitors
- Provide marketing with a foundation for powerful storytelling
- Enable you to achieve your vision for a socially, environmentally and financially responsible business
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The tools and training to operationalize your brand
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Services
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Benefits
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Core services:
- Internal “living the brand” workshops
- Visual design and guidelines
- Brand marketing strategies
- Message development
- Integrated marketing communications (writing, PR, advertising, Web development, marketing collateral, social marketing, interactive presentations and more)
- Employee communications
- Sustainability planning
- Customer interaction planning and coaching
- Brand equity research and measurement
Extended services:
- Company and product naming
- Sustainability 101 and design-for-environment workshops
- Sustainability-literacy and social dynamics for business professionals
- Supply chain sustainability evaluation and planning
- Benchmarking carbon footprint, water, energy and solid waste
- Methods development for capturing and reporting sustainability data
- Corporate responsibility and sustainability reporting
- Market research for sustainable product development
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You’ll know how to:
- Live and communicate your brand throughout your company
- Execute any new or updated visual identity
- Close any gaps between existing and desired brand perceptions and experiences
- Introduce your sustainable brand
- Inspire, create and manage any changes in organizational practices and job functions necessary to deliver the brand experience and sustainable practices you promise
- Produce credible reports on your social and environmental sustainability progress
- Overcome the internal obstacles and resistances to change that may arise as you increase performance expectations across the triple bottom line
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