Posts Tagged ‘speakkng your customers language’

Whose language is your business speaking?

Anyone who uses language in their work and business — and who doesn’t? — would do well to consider the perspective of evolutionary biologist Mark Pagel. Because chances are the language of your business is hurting more than helping your success.

Papua New Guinea, an island somewhat larger in size than California, is home to fewer than seven million people and more than 800 languages. There are places on the island where you can encounter a new language every two to three miles, according to Pagel. Some would say that’s cultural diversity at its finest. Pagel would say it’s “very peculiar, even bizarre.”

Source: petersbar via Flickr

The reason? Humans, Pagel said in his TED talk last month, originally devised language some 200,000 years ago as a means of sharing ideas, knowledge and wisdom. “Language is a piece of social technology for enhancing the benefits of cooperation,” Pagel said. So it was “bizarre” that humans should have gone on to create thousands of different languages. (more…)

Share