http://www.rbruer.com/theres-no-disguising-an-unsustainable-business/ Branding, Messaging, Storytelling for the Good Guys. Sat, 14 Aug 2010 11:54:08 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.rbruer.com/theres-no-disguising-an-unsustainable-business/comment-page-1/#comment-349 Rich Bruer Wed, 05 May 2010 23:25:41 +0000 http://www.rbruer.com/?p=1281#comment-349 Lisa, thanks for speaking out as you did on BP. I hope others in branding are picking up on the imperative of living your brand - not just advertising it. Lisa, thanks for speaking out as you did on BP. I hope others in branding are picking up on the imperative of living your brand – not just advertising it.

]]> http://www.rbruer.com/theres-no-disguising-an-unsustainable-business/comment-page-1/#comment-348 Lisa Merriam Wed, 05 May 2010 22:37:25 +0000 http://www.rbruer.com/?p=1281#comment-348 Yes--your point is well taken. BP has used the alternative fuels message as paint over the real one. I should have pointed that out in my blog. You've made an important point I haven't seen promulgated elsewhere. Sing it. Yes–your point is well taken. BP has used the alternative fuels message as paint over the real one. I should have pointed that out in my blog. You’ve made an important point I haven’t seen promulgated elsewhere. Sing it.

]]> http://www.rbruer.com/theres-no-disguising-an-unsustainable-business/comment-page-1/#comment-347 Mark Smiciklas Tue, 04 May 2010 17:15:42 +0000 http://www.rbruer.com/?p=1281#comment-347 Excellent post. I agree that the BP brand is hollow...marketing driven with no ethical substance. Bringing this to light is essential, but expecting BP (or any company selling a dangerous product) to take the high road is naive - they don't care. We all need to take a look in the mirror on this one - Who approved the project? Who's consuming the product? Who's buying the stock? Shame on BP for not delivering on their brand promise...and shame on the rest of us for continuing to let it happen. Excellent post. I agree that the BP brand is hollow…marketing driven with no ethical substance. Bringing this to light is essential, but expecting BP (or any company selling a dangerous product) to take the high road is naive – they don’t care. We all need to take a look in the mirror on this one – Who approved the project? Who’s consuming the product? Who’s buying the stock? Shame on BP for not delivering on their brand promise…and shame on the rest of us for continuing to let it happen.

]]>