Comments on: Time to retire ‘green marketing’ http://www.rbruer.com/time-to-retire-green-marketing/ On Sustainability & Branding Sat, 14 Aug 2010 11:54:08 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: Peter Korchnak http://www.rbruer.com/time-to-retire-green-marketing/comment-page-1/#comment-23 Peter Korchnak Wed, 29 Apr 2009 23:37:09 +0000 http://www.rbruer.com/wp/?p=393#comment-23 Thanks, Rich, for the thoughtful post. I agree, sustainability must be embedded in marketing. But as long as it isn't, and it'll take a while until it is, sustainable marketing will have its place. With my company and on my Sustainable Marketing Blog, I've attempted to define sustainable marketing as marketing sustainably and for the triple-bottom line. By marketing sustainably I mean marketing to achieve financial goals (marketing for prosperity), with zero or even positive environmental impact (marketing for planet), and with the view of community-building (marketing for people). By marketing for the triple-bottom line I mean marketing for sustainable organizations. Thanks, Rich, for the thoughtful post. I agree, sustainability must be embedded in marketing. But as long as it isn’t, and it’ll take a while until it is, sustainable marketing will have its place.

With my company and on my Sustainable Marketing Blog, I’ve attempted to define sustainable marketing as marketing sustainably and for the triple-bottom line. By marketing sustainably I mean marketing to achieve financial goals (marketing for prosperity), with zero or even positive environmental impact (marketing for planet), and with the view of community-building (marketing for people). By marketing for the triple-bottom line I mean marketing for sustainable organizations.

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