<?xml version="1.0" encoding="UTF-8"?><!-- generator="WordPress/2.9.2" -->
<rss version="0.92">
<channel>
	<title>The Bru Notes</title>
	<link>http://www.rbruer.com</link>
	<description>On Sustainability &#38; Marketing</description>
	<lastBuildDate>Thu, 18 Feb 2010 22:01:32 +0000</lastBuildDate>
	<docs>http://backend.userland.com/rss092</docs>
	<language>en</language>
	
	<item>
		<title>Sustainable branding: Promise is only half the story</title>
		<description><![CDATA[&#8220;Promises are like babies,&#8221; an unknown author once said. &#8220;Easy to make, hard to deliver.&#8221;
Sounds like a good reason to never make a promise. Or better yet, good reason to think long and hard before making one.
Countless branding books and consultants describe a brand as a promise. That&#8217;s an inside-out view. If I&#8217;m on the outside looking [...]]]></description>
		<link>http://www.rbruer.com/sustainable-branding-promise-is-only-half-the-story/</link>
			</item>
	<item>
		<title>The yin yang of sustainability</title>
		<description><![CDATA[Throughout sustainability circles one word is a constant: change. Sustainability is ultimately about instigating, managing and navigating change.
Or so it seems.
Look more closely, however, and the picture appears incomplete. Aren&#8217;t we forgetting the yang to the yin of change? It&#8217;s worth asking, because many of those we hope to influence value stability far more than change.
This [...]]]></description>
		<link>http://www.rbruer.com/the-yin-yang-of-sustainability/</link>
			</item>
	<item>
		<title>Is sustainability as &#8216;a cause&#8217; deterring business?</title>
		<description><![CDATA[An acquaintance from my years in high tech emailed me the other day. I let him know I had left the tech marketing firm I co-founded to move my work into sustainability. I cringed when I read his reply: “That’s a great cause and I wish you well.”
My response surprised me. What’s wrong with being [...]]]></description>
		<link>http://www.rbruer.com/is-sustainability-as-a-cause-deterring-business/</link>
			</item>
	<item>
		<title>The sustainable virtues of slow brand</title>
		<description><![CDATA[This may be the first and only time you see the words &#8220;cathedral thinking&#8221; and &#8220;slow brand&#8221; used in the same sentence. Allow me to explain.
Last week I heard New York Times journalist Andrew Revkin refer to cathedral thinking as he spoke of his reporting on the daunting ecological challenges that confront us all. The [...]]]></description>
		<link>http://www.rbruer.com/the-sustainable-virtues-of-slow-brand/</link>
			</item>
	<item>
		<title>A question we&#8217;re not trained to ask</title>
		<description><![CDATA[What is enough?
Good question. And one businesspeople rarely consider. I asked Massachusetts-based consultant Jen Cohen why.
Because you are trained to ask &#8216;How do I get more?&#8217; You are not trained to ask the question (of enough). Success in business has historically meant constant accumulation. So why would you ask &#8216;What is enough?&#8217; It is a [...]]]></description>
		<link>http://www.rbruer.com/a-question-were-not-trained-to-ask/</link>
			</item>
	<item>
		<title>How to emerge green and ahead after recession</title>
		<description><![CDATA[Making the business argument for going green can be tough even in the best of times. Trying to make it during the Great Recession? Forget about it.
Or so goes the conventional line of thinking.
Consultant Andrew Winston, author of the popular book &#8220;Green to Gold,&#8221; wants you to believe otherwise. He makes his case in his [...]]]></description>
		<link>http://www.rbruer.com/how-to-emerge-green-and-ahead-after-recession/</link>
			</item>
</channel>
</rss>
