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	<title>R.Bruer Company &#124; The Bru Notes</title>
	<link>http://www.rbruer.com</link>
	<description>On Sustainability &#38; Branding</description>
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		<title>10 steps to employee engagement in sustainability</title>
		<description><![CDATA[Today’s guest post is by Eric Brody, a member of the R.Bruer Sustainable Branding Collaborative. Eric is founder and principal of Shift Advantage, a sustainability consultancy in Portland, Ore. He was previously the sustainability business integration manager for Nike and sustainability manager for Nau, a technical outdoor and urban clothing company recognized for its innovative [...]]]></description>
		<link>http://www.rbruer.com/10-steps-to-employee-engagement-in-sustainability/</link>
			</item>
	<item>
		<title>Imagining the &#8216;Sustainable Communicator&#8217;</title>
		<description><![CDATA[Based on the scale of green marketing we see across all media today, you’d think the practice of sustainability is spreading like wildfire throughout business. And you’d be wrong. I was reminded of the green vs. sustainability disparity as I was preparing a talk I gave last week to the Communicators Conference in Portland, Ore. [...]]]></description>
		<link>http://www.rbruer.com/imagining-the-sustainable-communicator/</link>
			</item>
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		<title>There&#8217;s no disguising an unsustainable business</title>
		<description><![CDATA[Apologies to the duck, but if it looks like an oil company, drills like an oil company, and speaks like an oil company, then it’s probably an oil company. And no amount of green costuming can disguise its true brown nature, especially when the promise of its “product” is now a potential ecological and economic [...]]]></description>
		<link>http://www.rbruer.com/theres-no-disguising-an-unsustainable-business/</link>
			</item>
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		<title>Sustainable branding: Promise is only half the story</title>
		<description><![CDATA[&#8220;Promises are like babies,&#8221; an unknown author once said. &#8220;Easy to make, hard to deliver.&#8221; Sounds like a good reason to never make a promise. Or better yet, good reason to think long and hard before making one. Countless branding books and consultants describe a brand as a promise. That&#8217;s an inside-out view. If I&#8217;m on the [...]]]></description>
		<link>http://www.rbruer.com/sustainable-branding-promise-is-only-half-the-story/</link>
			</item>
	<item>
		<title>The yin yang of sustainability</title>
		<description><![CDATA[Throughout sustainability circles one word is a constant: change. Sustainability is ultimately about instigating, managing and navigating change. Or so it seems. Look more closely, however, and the picture appears incomplete. Aren&#8217;t we forgetting the yang to the yin of change? It&#8217;s worth asking, because many of those we hope to influence value stability far more [...]]]></description>
		<link>http://www.rbruer.com/the-yin-yang-of-sustainability/</link>
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		<title>Is sustainability as &#8216;a cause&#8217; deterring business?</title>
		<description><![CDATA[An acquaintance from my years in high tech emailed me the other day. I let him know I had left the tech marketing firm I co-founded to move my work into sustainability. I cringed when I read his reply: “That’s a great cause and I wish you well.” My response surprised me. What’s wrong with [...]]]></description>
		<link>http://www.rbruer.com/is-sustainability-as-a-cause-deterring-business/</link>
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