Business Storytelling
A transportation metaphor is useful in describing our storytelling services. There’s your story — the vehicle carrying your message. And then there’s the telling — the two-lane highway that sends a message in one direction and receives a response in the other.
The Vehicle
The good guys we work with always have a good story. It comes with the territory of operating from a larger purpose and doing the right thing for your customers, employees, communities or environment.
Our branding and messaging services are designed to reveal the heart of your story. We then bring your story — the vehicle — to life. Steeped in journalism, public relations and advertising, we’ve created countless stories across three decades. They take many forms:
- Customer profiles
- Testimonials
- Donor case statements
- News releases
- Backgrounders
- Contributed articles
- Blogs
- Web content
- Newsletters
- Direct response marketing
- Presentations
- Speeches
Along with our creative partners, we transform your story into written copy or graphical design, print or digital, video or audio, personal or social, internal or external.
The Highway
Discovering and crafting our clients’ story is half the job. The other half is the telling. That means helping you find your audience, make a meaningful connection and inspire an action or interaction.
Many highways may deliver your story. Choosing the best ones is the challenge. As expert communications strategists, we’ll map a route based on multiple considerations: who your audience is, where and how they get their information, what your objective is, what your story is, what your budget and timeline are, and much more.
Your strategy in hand, we’ll go to work telling your story. Our experience and partnerships span media relations, advertising, social media, the Web, internal communications, events and more.
